Irving Domingo Lorenzo Jr., known professionally as Irv Gotti or DJ Irv, was an American record producer and record executive. Gotti started off as a New York hip-hop DJ in the 1980s, then becoming an A&R talent scout for TVT Records in 1995 and moved to Def Jam Recordings in 1997. He co-founded the record label Murder Inc. Records with his brother Chris in 1999, which was an imprint of Def Jam. Gotti is credited with having helped discover or sign rappers Jay-Z, DMX, Vita and Ja Rule, as well as singers Ashanti and Lloyd.